Hi! I’m Jess. My over 20 years of strategic digital marketing experience has been focused on small business, higher education, and startup atmospheres. I create innovative, integrated, and interactive ways to best showcase brands as problem solvers and connect them to the right audiences.
My consulting specialities include:
– Assessing current business goals and budget and determining the best use of funds to create a strong pipeline of inbound marketing qualified leads.
– Developing, implementing, optimizing and measuring Google ad campaigns.
– Developing content marketing and SEO strategies, writing content upon request.
Not sure what you need? Schedule a free, 15-minute call to kick things off.
Integrated Marketing audit – How well are you utilizing social media, content marketing, web analytics, email, and PPC? Can you show value for each of these tactics? Do you know where your best customers come from? Let me dig in and pull out your best, and worst, for polishing and upgrading.
Integrated Marketing and Measurement Plan – Know where you want to go but unsure how to get there? I’m ready to pour over all of your plans, content, media, and ideas to put together a plan that takes into account your current staffing and budget.
Content Marketing Audit & Strategy with SEO – Content can bring in some of your best customers but only if it speaks to them. I’ll review what you have, what you need, and put together a plan that supports your current and long-term goals.
AdWords Audit & Strategy – Get found! I’ll research keywords – both high volume and long tail – and set you up for SERP success. Campaign and competitor research, ad creation and optimization of current campaigns are all at your beck and call.
Not seeing what you need? Let’s create a project together!
What Progressive Web Apps Mean for Marketers
Progressive Web Applications (PWAs) may sound like complicated jargon that only software engineers and CTO’s should be aware of, but anyone tasked with business growth, acquisition, and… Read more “What Progressive Web Apps Mean for Marketers”
Three Simple Tweaks to Help Startups and Small Business Optimize their Time
Most times, in startups and small businesses, we’re so busy that we get ahead of ourselves and put tactics before a strategic plan. While this may sound… Read more “Three Simple Tweaks to Help Startups and Small Business Optimize their Time”
Higher Education Branding: Five Questions to Answer Before You Start
Branding. It seems to be today’s ‘it’ word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For others, it… Read more “Higher Education Branding: Five Questions to Answer Before You Start”
Ready to get started? Schedule a free 15-minute project consultation or fill out the form below to get in touch.