Assessing your marketing initiatives and providing strategic, digital ways to reach your marketing goals.
Hi! I’m Jess. My 18 years of strategic marketing communications experience has been focused on small business, higher education, and startup atmospheres. I create innovative, integrated, and interactive ways to best showcase brand experiences and build cases for support.
My consulting specialities include:
– Assessing current marketing initiatives and plotting a path forward with a strategic plan, integrated tactics, budgets, and appropriate KPIs.
– Creating strategic use of social media platforms aimed at achieving your business goals including social listening and creating appropriate KPIs for social media efforts.
– Developing content marketing and SEO strategies, writing content upon request.
– Development of fundraising strategies and materials ,including individual and corporate solicitation letters/emails, giving days, and crowdfunding.
– Assessing current outcomes, creating strategies, and optimization of Google Ad Grant funds.
– Social media tutorials, planning meetings, and presentations.
I want to be sure that you know exactly what you’re paying for. That’s why my services are priced on a project basis. Not sure what you need? Schedule a free, 15-minute call to kick things off.
Integrated Marketing audit, $3,000 – How well are you utilizing social media, content marketing, web analytics, email, and PPC? Can you show value for each of these tactics? Do you know where your best customers come from? Let me dig in and pull out your best, and worst, for polishing and upgrading.
Integrated Marketing and Measurement Plan, $3,000 – Know where you want to go but unsure how to get there? I’m ready to pour over all of your plans, content, media, and ideas to put together a plan that takes into account your current staffing and budget.
Content Marketing Audit & Strategy with SEO, $2,000 – Content can bring in some of your best customers but only if it speaks to them. I’ll review what you have, what you need, and put together a plan that supports your current and long-term goals.
Social Media Audit & Strategy, $2,000 – Wonder if what you’re doing is working? Not sure where you should be? I’ll tackle your tweets and posts to see where the best bang for your buck is and help you reach the right people with the right info.
AdWords Audit & Strategy, $2,000 – Get found! I’ll research keywords – both high volume and long tail – and set you up for SERP success. Campaign and competitor research, ad creation and optimization of current campaigns are all at your beck and call.
Implementation of above plans can also be contracted through a monthly retainer ($4,000, minimum 2 months) or hourly, at $75/hr.
Google Ad Grant Management, $500 – I’ll find the right keywords and ad copy that supports your mission, whether it’s awareness or donation based. I can also be retained to manage your AdWords campaigns at this rate monthly.
Blog posts: $400/post (500-1200 word post) or 5 for $1,900 – No time to blog? I’ll outline, research, write, and post content on your behalf. Optimized for search, of course. Post content to be approved by you before writing starts.
Marketing advice, $75/hr – Just need to work a few things out with a trusted advisor? No problem! Let’s chat and find you a way forward in your marketing strategies, purchases, or general conundrums.
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“Living Out Loud/TBD” HigherEdOpenMic, Boston, MA
“Branding, Content Strategy & Social Media: The Scroll” AMA Higher Ed Symposium, Boston, MA
“Brand Evolution Through Social: The Scroll” HighEdWeb, Buffalo, NY
“The Scroll….Elements of a Great Institutional Social Media Strategy” CASE Webinar Series
“All in the Hamily” CASE Currents
“In The Moment: Creating an Interactive Commencement” HighEdWeb New England
“Measurement: It’s even more important than social media!” Pre-Conference Session, Stamats Integrated Marketing Conf.
“Social Media for Yield, Retention & Graduation” EduGuru Online Summit
“Social Strategies: Using the Web to Engage Students” Higher Ed Hero, Webinar
“Content Marketing for Colleges: Drive Search Results & Boost Admissions” Webinar for Higher Ed Hero, Webinar
“Educational Case Study: Suffolk University.” Co-Presentation with Vice President Marguerite Dennis and Associate CCO George Comeau, Build International Sales with Your Website, US Commercial Service, Boston, MA.
“In Their Own Words: High School Students Define the Boundaries of Facebook and Social Media.”, Co-Presentation with Chris McCarthy (Zinch) and Mike Petroff (Emerson College), NEACAC, Newport, RI.
“Web Analytics: Finding Answers to the Right Questions” Higher Ed Hero, Webinar
“Web Analytics: What’s Really Important to Communicators?”, HighEdWeb Regional NY, Vassar College.
“College Access Marketing: Fresh Ideas and Lessons Learned”, Co-Presentation with Dr. Ann S. Coles, NCAN Conference, Los Angeles, California.
“College Access Marketing: Fresh Ideas and Lessons Learned”, Co-Presentation with Dr. Ann S. Coles, MASFAA Conference, Boston, Massachusetts.
“College Access Marketing: Grassroots Efforts Using New Media”, College Goal Sunday Symposium, Charleston, South Carolina.
“Linking to Students: Strategically Using New Media & Technology in College Access Efforts” – NCAN Conference Houston, Texas.
“On the Cutting Edge of College Access: The All New collegeaccessmarketing.org” – NCAN Conference Houston, Texas.
Reconsidering The Social Media Hub, MeetContent
Week in Links, Social Media for Colleges
Week in Links, Social Media for Colleges
Top Takeaways from HighEdWeb, Fathom
The Week in Links, Social Media for Colleges
CASE CURRENTS Features Krywosa Article, Hamilton College News
One College’s Social Media Experiment, CASE News of Note
Social Media & Integrated Marketing, CASE Social Media Chat Recap
Universities Struggle to Control Brand, First in Education
Innovate Higher Ed – links for 2010-05-14, Anne Petersen
Colleges Freaking Out Over New Facebook Community Pages, Wired Campus, Chronicle of Higher Education
#hewebvc: a conference about doing awesome stuff , Tim Nekritz
Reflections on HighEdWeb, Stephanie Cockerl
LipDubbed Campus Tours, CollegeWebEditor
University Social Media, Suffolk University Newsletter
Integrating Social Media – A Middle Up Down Approach, Chris Brogan
Integrating Grassroots and Social Media Outreach – Guest Post on .EduGuru
Friday Five: Jessica Krywosa’s lessons learned from the front, Andrew Careaga
The Path to a Degree, NCSL
Ready to get started? Schedule a free 15-minute project consultation or fill out the form below. Once submitted, I’ll get back to you within 24 hours.