How many more offers would you take your electric company/cable company/cellular company up on if they only automated your log in from offers they emailed you? I can’t count the numerous times I’ve been sent an email offering something great (today, paperless billing and paying) – something I’ve been waiting for – only to click the link and be taken to the generic home page. If you had the decency to personalize my email greeting, and know that I currently did not partake of this service, couldn’t you have taken it one step further and taken me directly to my account information? I would have loved to sign up for the service, and many like it, but in this day and age I’m not the only one who cant be bothered to remember my account number or another password.
If this had been automated, I’d not only be happy, I’d be a positive evangelist for this brand. How many offers have you passed up because you just didn’t have the time to tell them who you were, even after they emailed you?