During these 2008 NFL playoffs, I started to think about how my deep and undying passion for the New York Giants began. My family wasnt a big football family. My high school team wasnt that great. My father was more of a college basketball kinda guy. I realized that its like most product branding: it just is. Its a choice I made a long time ago that will stay with me for life. Yes I’m from NY, but that’s basically where the influence for this decision ended. But its a powerful one.
You choose a product/team and its something that stays with you, and for most of us, will never change. Through ups and downs, trials and tribulations, we’ll stick with what we’ve known. Changing is not an option. This also bleeds over for many of us into product choices, such as pain relievers, bath products or home cleansers.
The thing about product and brand loyalty is that sometimes, there may not be a reason. Many consumers go through the motions of picking up what they are out of at home robotically. Some families may expect that their children will go to a certain college because thats what the family does. There are many reasons that are undeterred by current slander in the news, be it salary questions or child labor insinuations.
For me, I’ll always be a NYG fan and that will never change. I’ll always wear Nike’s. But, there are areas where I waver and experiment, especially as I grow older. How will you as a marketer influence these decisions for people like me?