With my VP recently forwarding the Pew Generations Online 2009 memo, I was asked what my takeaways were. The only two items I could come up with were:
1. Gen Y and Gen X (18-44) generally use the internet the most as a daily part of their lives.
2. This is and will continue to expand to both ends of the age spectrum.
It reminded me of the research I did outlining if using the internet was applicable to low-income or first generation college students. The answer to that question was ‘yes. of course.’
What these two items say to me are that people are still wondering about the use of the internet. Is it worth it? Does it reach everyone? Can I use that instead of print?
The point is most people DO use the internet. It IS worth your time to invest in doing this right, not just doing it flashy. Learn about how your target audience uses the web. Are they social? Do they use it primarily for news and research? Do they make purchases?
Remember, not all research includes everyone. There will always be your pocket of ‘millenials’ who arent familiar with Twitter and who dont have Facebook profiles. But, there will also be those grandma’s and grandpa’s who regularly video chat with their grandkids. Its all relative.
Its no surprise research tells us that people are on the ‘net. What is more surprising, is that this question is still asked.
What are your thoughts? What research do you find most useful?