Thou Doth Tweet Too Much?

In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what I meant:

Twitter Reading is Selective

Its easy to scan each tweet to see if you need to read further. Its the nature of the communication medium: Twitter users become accustomed to short bursts of information and, in my opinion, are very good at skimming the content. In my own use, I find that I skim, and go back and re-read if its important. This also assumes you are an avid user and have enough followers to dilute multi-tweets from one account.

Following Takes the Place of a Feed

Do you read every post that comes through your RSS reader? Didnt think so. The same is true with Twitter. I dont expect that every Tweet you post from orientation will be read but it will be searchable. Think of it as a bookmark for that information. Someone’s going to stumble upon it at some point and find it useful.

I fear the opposite much more than I do over-tweeting. Do you have a magical equation that you use for your branded account?

AddThis Social Bookmark Button


One thought on “Thou Doth Tweet Too Much?

  1. On many days, the only manual tweet out of our @sunyoswego college account comes in the morning, the day’s preview and quick weather report. (Seriously, I think people enjoy the weather report.) That’s augmented by an RSS feed of news, student blog entries, athletics scores. I think it’s probably not enough, but then I’m not sure which part of my job I’d have to drop to keep it as fresh, dynamic and engaging as I’d want.

    I rarely see institutional accounts that tweet too much. I think most college accounts undertweet for similar resource reasons.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s