It happened again: Facebook updating its home feed look and added other functionality. As you can imagine, this sparked yet another rebellion by hundreds of thousands of angry users. But, given the outcome of past rebellions against its updated look and feel, does it pay to even rally? Yes, the TOS rebellion went the users way (at least a little bit), but that has nothing to do with the ease of use of the site.
Here’s something to consider: perhaps Facebook is doing us (and themselves) a favor. They force us to change the way we use the medium. They try out new ways of viewing content on us and we adapt. Maybe instead of feeling jilted at the loss of the status quo, we should be thankful for exercising our media use savviness.
Since it seems the majority of social network users spend the most of our time in Facebook, it makes sense that it becomes a familiar freind. Something we take for granted until it is changed. But wouldnt it make sense for us to embrace these changes, enhancements, as a learning experience? Since some of people use only Facebook, the changes being made could aid in being media savvy, and help when they do venture out into other networks. Not only will they be mentally agile, they’ll also be able to have the expereince of different streams of information and functionalities.
jesskrywosa.com 
After their previous redesign, I seem to recall blogging that, while I may or may not agree with all their changes, I admire that they are constantly trying to improve their product. Granted, it seems yet another way to drive up pageviews and advertising traffic, but Facebook continues to venture into an increasingly media-rich environment and try to innovate.
Facebook seems to be branding their application as one that’s not afraid to change. I think these iterative changes are easier for the userbase to absorb; all those knee-jerk backlash groups that show up seem silly to me.
The iterative model for development seems to be one that more and more applications are taking. I don’t think it’s necessarily intended to create a more readily adaptable public, but that outcome is an apparent byproduct.
What’s interesting to me is that as people become used to that (frequent smaller updates to design & functionality), will they expect it everywhere else? Most college web design groups wait years between major revisions. If their Facebook-savvy userbase starts to get tired of the same design after a few months, that could have a significant impact on design processes across the Web.