Social Media Cat Herding

We’ve all tried it: combining efforts into one glorious strategic plan. We may have even been mentally derailed by those who wont play nice – nice, meaning, following our lead. Perhaps we’ve been waiting for a social media policy roll out from up above that will entitle us to much more ‘power’. What it all comes down to is this: frustration, confusion and stalemates.

What happens if we dont get that buy in across our organization? What if that social media policy never comes to fruition? Will you throw your hands up in ultimate anger or continue to fight your own good fight?

What if, for a second, you suspend your frustration and desperation attached to these outcomes? Better yet, think about what you will do when they dont happen. Which, basically, is right now. Right?

Do all social media efforts at your organization need to be coordinated together? Probably not. Would it be best if they were? Most likely. Without a policy, you can still ‘act as if’ when needed, and if this doesnt help, then, you move on. Its not about your ability to achieve buy in, its about your ability to communicate the importance of the purpose of the medium. If people disagree or really feel they need ‘their own’, then, so be it.

What you can do is do your best work in the efforts you do have. By doing so, you show the value of the medium, and the strategy you’ve been working from in your own little corner of the organization. When others see the interactions and connections you’ve been able to make, either via comments and conversations, web traffic or attendance at events, perhaps herding wont be neccessary.

The best pied piper shows outcomes and doesnt need a fancy meeting, webinar or invitation to collaborate.


One thought on “Social Media Cat Herding

  1. That whole “show the value of the medium, and the strategy you’ve been working from in your own little corner of the organization” is where I put efforts, and funny how the rest of it (mostly) took care of itself. The watershed moment was when our college president sent an email asking for more social-media callouts in the admissions part of our Web site.

    No one’s asked for a social-media policy recently, which is fine with me. I forgot which college or company has a policy that simply reads “don’t do anything stupid,” but I think that is excellent advice.

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