After being somewhat criticized for missing the social media opportunity with season one, Girls was back this week and with a vengeance. (Be careful what you wish for, Mark Drapeau!) This time around, love it or hate it HBO’s Girls is a social media force to be reckoned with.

Capitalizing on animated GIFs, hash tags galore, a Tumblr blog, Pinterest account, GetGlue stickers and more, GIRLS harnesses the power of social media: its users. On HBO Connect, cast members did a live chat fielding fan questions.

Perhaps the biggest tie in yet has been with Urban Outfitters: take a picture of yourself, and tweet it using #UBxGIRLS for a chance to win free rent for a year and an apartment makeover from the retailer. Add in the very well done Facebook page and chats with cast members on HBO Connect (all easily sharable in social media) – BOOM! –…