“What if someone says something negative? Do you post it? Delete it? Respond to it?”
“How do you deal with questionable topics?”
In an industry still primarily stuck in brick and mortar (for now), ‘fit’ is a huge piece of retaining students. Spending thousands of dollars in recruitment is for nothing if we are not true in our advertising, students find out and then end up leaving. This seems like an opportunity to me.
Often, we’re looking for ways to have our audience elevate our buzz in social media. Maybe we give them a task (send us a pic of you in your XX wear!). Maybe we support a contest (make a video telling us how much you love us!). But how much time and effort do we put into amplifying the content that they already create about us? About their experiences, thoughts, dislikes and tribulations? Can’t we argue this is the true college experience? The one we’ll most likely lose when we all go MOOC-style? Is this a hidden, too obvious opportunity?
What about our profiles in social media? The personal ones we use to interact with students? Are they truly us? Our professional persona? Our institutional ‘brand’? Is there value in building relationships with a talking logo over an actual personal connection?
What if we just started holding up a mirror to our students and alumni as our communication strategy? If we took off our masks and just were people, not advisors or counselors, communicators or marketers?
Are we scared of getting in trouble or of what people would say? Both of these are problematic but especially the latter.
If we assume our students will bad mouth us or act out of accordance with our standards, did we do our job?