Hi! I’m Jess. My 18 years of strategic marketing communications experience has been focused on small business, higher education, and startup atmospheres. I create innovative, integrated, and interactive ways to best showcase brand experiences and build cases for support.
My consulting specialities include:
– Assessing current marketing initiatives and plotting a path forward with a strategic plan, integrated tactics, budgets, and appropriate KPIs.
– Creating strategic use of social media platforms aimed at achieving your business goals including social listening and creating appropriate KPIs for social media efforts.
– Developing content marketing and SEO strategies, writing content upon request.
– Development of fundraising strategies and materials ,including individual and corporate solicitation letters/emails, giving days, and crowdfunding.
– Assessing current outcomes, creating strategies, and optimization of Google Ad Grant funds.
– Social media tutorials, planning meetings, and presentations.