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    Category: Higher Ed

    Higher Education Branding: Five Questions to Answer Before You Start

    Branding. It seems to be today’s ‘it’ word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For others, it… Read more “Higher Education Branding: Five Questions to Answer Before You Start”

    November 15, 2016November 12, 2017 by jesskry

    Curation over Aggregation – Easier Than You Think

    When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones… Read more “Curation over Aggregation – Easier Than You Think”

    March 17, 2014November 12, 2017 by jesskry

    ‘Social Marketing’ is NOT Social Media Marketing

    Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see… Read more “‘Social Marketing’ is NOT Social Media Marketing”

    March 10, 2014November 12, 2017 by jesskry

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