Branding. It seems to be today's 'it' word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For…
Continue reading → Higher Education Branding: Five Questions to Answer Before You Start
When launching The Scroll last year, I was met with a lot of confusion. 'What does it do?' and 'How much time does THAT take?'…
Continue reading → Curation over Aggregation – Easier Than You Think
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you're talking about: social media. But how often do…
Continue reading → ‘Social Marketing’ is NOT Social Media Marketing