Progressive Web Applications (PWAs) may sound like complicated jargon that only software engineers and CTO’s should be aware of, but anyone tasked with business growth, acquisition, and… Read more “What Progressive Web Apps Mean for Marketers”
Category: Marketing
Higher Education Branding: Five Questions to Answer Before You Start
Branding. It seems to be today’s ‘it’ word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For others, it… Read more “Higher Education Branding: Five Questions to Answer Before You Start”
5 Retro Web No-No’s
If you’re like me, this week’s episode of Mr. Robot was a phenomenal flashback to the TV of your youth. Specifically, the TGIF tone of ‘Step… Read more “5 Retro Web No-No’s”
Curation over Aggregation – Easier Than You Think
When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones… Read more “Curation over Aggregation – Easier Than You Think”
‘Social Marketing’ is NOT Social Media Marketing
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see… Read more “‘Social Marketing’ is NOT Social Media Marketing”
Social Media Awareness Campaigns – Did It Work?
In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images… Read more “Social Media Awareness Campaigns – Did It Work?”
Doing Social Media ‘Well’
By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level… Read more “Doing Social Media ‘Well’”
