One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium… Read more ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
Category: Marketing
Authenticity as Opportunity
As it always does, #heweb13 got me thinking. During several presentations questions regarding user generated content arose from the audience: “What if someone says something negative? Do… Read more “Authenticity as Opportunity”
The Value of a Like
For those just starting to use Facebook, or for those who love them some vanity metrics, a like can seem to mean so much. FINALLY! Someone is… Read more “The Value of a Like”
Why Crowdfunding is Not a Social Media Strategy
If you’ve been watching #AdvancementLive, reading fundraiser’s tweets or work in close proximity to your annual fund office, you’ve no doubt been hearing the buzz regarding crowdfunding.… Read more “Why Crowdfunding is Not a Social Media Strategy”
Surprise! You’re actually a brand manager!
Coming out of an existential funk, I’m finally reading the books I’ve accumulated over the past few months but havent had the passion to pick up. It’s… Read more “Surprise! You’re actually a brand manager!”
Remember Your Voice: Riffs Conjured by Dave Grohl
I may not be sure about how I feel about SXSW, but what I’m crystal clear on are my feelings for Dave Grohl. Even though they exist,… Read more “Remember Your Voice: Riffs Conjured by Dave Grohl”
The Scroll – A Strategic Social Media + Brand Move
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still… Read more “The Scroll – A Strategic Social Media + Brand Move”
