Most times, in startups and small businesses, we're so busy that we get ahead of ourselves and put tactics before a strategic plan. While this…
Continue reading → Three Simple Tweaks to Help Startups and Small Business Optimize their Time
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you're talking about: social media. But how often do…
Continue reading → ‘Social Marketing’ is NOT Social Media Marketing
Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational…
Continue reading → Don’t Get Involved. It Won’t Make a Difference.