When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones… Read more “Curation over Aggregation – Easier Than You Think”
Category: Social Networks
‘Social Marketing’ is NOT Social Media Marketing
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see… Read more “‘Social Marketing’ is NOT Social Media Marketing”
Social Media Awareness Campaigns – Did It Work?
In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images… Read more “Social Media Awareness Campaigns – Did It Work?”
Doing Social Media ‘Well’
By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level… Read more “Doing Social Media ‘Well’”
“Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium… Read more ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
The Value of a Like
For those just starting to use Facebook, or for those who love them some vanity metrics, a like can seem to mean so much. FINALLY! Someone is… Read more “The Value of a Like”
Using Social Media Sentiment During a Campus Crisis (Not Emergency)
As social media managers, there are bound to be times that the not-so-nice stuff rises to the top. I’m not just talking about the random rants about… Read more “Using Social Media Sentiment During a Campus Crisis (Not Emergency)”
