Presentations/Posts

“Living Out Loud/TBD” HigherEdOpenMic, Boston, MA

“Branding, Content Strategy & Social Media: The Scroll” AMA Higher Ed Symposium 2013, Boston, MA

“Brand Evolution Through Social: The Scroll” HighEdWeb 2013, Buffalo, NY

“The Scroll….Elements of a Great Institutional Social Media Strategy” CASE Webinar Series September 2013

“All in the Hamily” CASE Currents, September 2013

“The Scroll: Hamilton’s Social Media Strategy and Platform” eduWeb 2013, Boston, MA

“The Scroll: Hamilton’s User Generated Content Strategy and Platform” SUNYCUAD 2013, Long Island, NY

In The Moment: Creating an Interactive Commencement” HighEdWeb New England

“Measurement: Its even more important than social media!” Pre-Conference Session, Stamats Integrated Marketing Conf.

“Social Media for Yield, Retention & Graduation” EduGuru Online Summit

“Social Strategies: Using the Web to Engage Students” Higher Ed Hero, Webinar

“Content Marketing for Colleges: Drive Search Results & Boost Admissions” Webinar for Higher Ed Hero, Webinar

“Educational Case Study: Suffolk University.” Co-Presentation with Vice President Marguerite Dennis and Associate CCO George Comeau, Build International Sales with Your Website, US Commercial Service, Boston, MA.

“In Their Own Words: High School Students Define the Boundaries of Facebook and Social Media.”, Co-Presentation with Chris McCarthy (Zinch) and Mike Petroff (Emerson College), NEACAC, Newport, RI.

“Web Analytics: Finding Answers to the Right Questions” Higher Ed Hero, Webinar

“Web Analytics: What’s Really Important to Communicators?”, HighEdWeb Regional NY, Vassar College.

“College Access Marketing: Fresh Ideas and Lessons Learned”, Co-Presentation with Dr. Ann S. Coles, NCAN Conference, Los Angeles, California.

“College Access Marketing: Fresh Ideas and Lessons Learned”, Co-Presentation with Dr. Ann S. Coles, MASFAA Conference, Boston, Massachusetts.

“College Access Marketing: Grassroots Efforts Using New Media”, College Goal Sunday Symposium, Charleston, South Carolina.

“Linking to Students: Strategically Using New Media & Technology in College Access Efforts” – NCAN Conference Houston, Texas.

“On the Cutting Edge of College Access: The All New collegeaccessmarketing.org” – NCAN Conference Houston, Texas.

.eduguru posts

Facebook: Protect Your Privacy During College Search, myusearch.com

Creating a Community Engagement Strategy

How College Access Marketing Campaigns Can Utilize Social Networking Web Sites

Achieving College Access Goals: The Relevance of New Media in Reaching First-Generation and Low-Income Teens


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