Branding

Social Media Awareness Campaigns – Did It Work?

In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images… Read more “Social Media Awareness Campaigns – Did It Work?”

One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium… Read more ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”

Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still… Read more “The Scroll – A Strategic Social Media + Brand Move”