Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you're talking about: social media. But how often do…
Continue reading → ‘Social Marketing’ is NOT Social Media Marketing
Here's where my work in College Access and parental involvement kicks in. I just finished reading 'Millennial Muddle: How Stereotyping Students Became an Industry'. I…
Continue reading → Millennials and Virgos: Excluding the Underserved and Unpopular
In another installment of 'getting to know Jess' and after many great Twitter conversations created around @rachelreuben's conference Tweeting, I'm attaching links to a few…
Continue reading → Social Media and Community Engagement Strategies