During Spring Break, the campus is not the only place that becomes a ghost town. Usually during this time our social media channels also end up taking… Read more “How #LonelyAlex Had the Best Worst Week Ever”
Tag: social media
Curation over Aggregation – Easier Than You Think
When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones… Read more “Curation over Aggregation – Easier Than You Think”
‘Social Marketing’ is NOT Social Media Marketing
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see… Read more “‘Social Marketing’ is NOT Social Media Marketing”
Social Media Awareness Campaigns – Did It Work?
In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images… Read more “Social Media Awareness Campaigns – Did It Work?”
Doing Social Media ‘Well’
By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level… Read more “Doing Social Media ‘Well’”
“Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium… Read more ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
Why Crowdfunding is Not a Social Media Strategy
If you’ve been watching #AdvancementLive, reading fundraiser’s tweets or work in close proximity to your annual fund office, you’ve no doubt been hearing the buzz regarding crowdfunding.… Read more “Why Crowdfunding is Not a Social Media Strategy”
