So, I know. I have an issue. If you’ve followed me on Twitter or know me in real life, you know that I have a distaste for vendors. Let me explain…
In my professional career never have I witnessed more advantage taken of ignorant folks than I have with social media in higher ed. Take a moment and think about how many webinars, white papers, vendors, start ups and conference agendas you’ve seen of late that uncover the ‘hidden’ powers of social media for admissions and retention. Probably many, right?
Even before this, I’ve found vendor-itis to be rampant at jobs where people just didnt understand the given communication medium – and they were taken advantage of for this. Education was never an option through vendors, at least not in a way that allowed the consumer to make a better decision. It was always about the bottom line – an itemized list of what you could get to know for a fee.
Dont get me wrong; some vendors and startups have gained my trust. Tweeps at Flimp, Blue Fuego, Azorus, Zinch, Unigo and others have been helpful while adding value to their own services.
Its that kind of service that I’d pay for. Your webinar on how Facebook can be used by admissions offices that tells me how to use a group is not very helpful – nor helpful to those who dont use the medium, really.
Instead of my usual negativity, this is a thank you to those vendors who do add to the knowledge of their consumer. Big ups. Much love.
What has been your vendor experience? Who do you love and why?