I would never, ever, ever consider – or even read about – VOD. Not from anyone. I trust Amazon as a respected retailer, but I’m of the old school mentality of lay on your couch to get your movie fix Gen X’ers.

I’m a comic book superhero movie buff, so of course I pre-ordered The Dark Knight. It was my first ever pre-order, and I wondered if I would really be getting anything for this purchase, besides ending the dismay of walking into another retailer to see my precious selection either sold out, or overpriced. I was happy with this purchase, as, not only did it arrive 3 days ahead of schedule (and ahead of its release date to the public) but it also came at a discounted rate (once billed, I was told I had a refund that was applied to my card).¬† Joy to Amazon.

Just when I thought it couldnt get any better, I just received this in my inbox:

gmail-amazoncom-heres-how-to-redeem-your-promotional-code-jessicakrywosagmailcom_1229451223566

Huh. I never would have tried this feature, but, since I can watch it for free, why not? Further, they included with this some outreach to people like me who may be unaware of this service:

gmail-amazoncom-heres-how-to-redeem-your-promotional-code-jessicakrywosagmailcom_12294514567801

What great customer service combined with adequate service information:¬† I may not have asked for this service, but now I’m intrigued and will check it out. By understanding I am an involved consumer and evangelist for this title, Amazon saw the opportunity to take me a little further in a helpful, unobtrusive way.

4 Comments

  1. insidetimshead says:

    Imagine if we could give students that kind of service! I’m a big fan of Tom Peters books (or some of them), and this sounds like something straight out of The Pursuit of Wow!

    Picture a world where a prospective student receives offers to join clubs, an open line of communication with a current student/mentor, maybe even a discount off his/her books or meal plans for accepting by a certain date. How high do you think that conversation rate would be? How much of a brand evangelist would that person be before even attending orientation?

    If I ruled the world, or at least a campus, it would be all about creating the kind of excitement or loyalty in those people that you feel when Amazon exceeds your expectations.

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